If you are starting your link building strategy from scratch, the process can take several weeks before you start seeing any results. By gaining valuable backlinks from a rich variety of relevant of sites you are on your way to improving your site’s ranking and visibility within search engines.
Links on relevant sites
Building links on relevant sites should be an integral part of your link building strategy – the more links you have on individual sites, the more search engines will value your site. Links on non-relevant sites such as article directories will still help your site rank but they won’t carry as much value as a link on a relevant site. For example, if you own a clothing website, you should try and gain backlinks from other relevant clothing or fashion websites. The more influential the site, the better your link will be. What many online retailers tend to do is offer an influential blogger a freebie in return for an organic link back their website – the blogger will usually review the product and include a valuable and relevant link to the website.
Your anchor text is the text you choose for your link; it is important this text contains the primary keyword for the page you are linking to. For example, if you are linking to a page selling printer cartridges, you may want your anchor text to be something along the lines of, ‘buy printer cartridges’. Remember that the anchor text must flow with the rest of your content. Search engines will look at anchor text to discover what your site is about so the keywords are vital, but they must fit in seamlessly with the article because interesting content is just as important. If your article is crammed with the same anchor text it will not have a positive effect on your ranking, search engines are wise to this technique! Ensure you only use keywords in anchor text a couple of times and this will have a positive effect on your website’s ranking.
Link building takes time
It can take search engines a good few weeks before they see your links and can take months before they get indexed (before they start ranking). This is why it’s so important to keep track of your links so you can see how they are benefiting your site and your ROI. If you don’t track your keywords, you will never know how your site is improving in its search rankings.