SEO for London businesses
Writing META Tag Titles and Descriptions
November 3rd, 2017 at 12:41 pm
Since 2009 Google informed us that keywords in META tag titles and descriptions do not influence any ranking factors, but that doesnвЂ™t mean your titles and descriptions arenвЂ™t important, quite the opposite. META title and description tags are the main snippets of text you see when your website appears in search engine result pages (SERPs) so the copy needs to appealing and summarise your websiteвЂ™s content.
Your META title tag should be no more than 70 characters long (if you exceed the character amount, it will appear as ellipsis (…) on results page). Although keywords in title tags are no longer counted in GoogleвЂ™s ranking algorithm, it doesnвЂ™t mean they shouldnвЂ™t be used. HereвЂ™s an example of why they should be used:
If a user is searching for вЂ?search engine optimisationвЂ™ services, all title and description tags including this phrase will appear emboldened on results pages – improving your siteвЂ™s visibility and click-through rate. Include keywords in your META title but donвЂ™t cram it full of them, you only have limited character space and want your title to be readable and friendly to the user.
Make your META title concise; ensure it displays your services and describes your websiteвЂ™s content and you should be on your way to a very вЂ?clickableвЂ™ META title tag.
META descriptions allow you a little more leeway (in the form of 150-160 characters) to illustrate your siteвЂ™s services. You need to try and squeeze in all relevant information and a few keywords (think of the emboldening technique stated above) but you also need to create a compelling snippet of text to advertise why the user should click your link.
The key point to remember about META titles and descriptions is that these small spaces of text decipher whether your user is clicking through to your website. Include a few keywords but most importantly, make sure your text encourages the user to click on to your website.
If you need help with any META writing then give us a bell on 08542 552 110